Specialization
Retail Management (RM)
Developed in conjunction with experts from the retail industry. The specialization helps meet the growing demand for the professionalization of retail management by developing managers with the practical skills and intellectual ability to succeed in this fast-paced and global industry. The course provides a detailed knowledge of the concepts and processes involved in retailing. It covers both theoretical and practical approaches relevant to best practice in the international retail business.
Areas covered in specialization include retail strategy and internationalisation, retail marketing and branding, customer experience and consumer psychology, buying and supply chain logistics, retail technology, innovation and creativity, and retail consultancy. In addition, you will learn important business skills such as budgeting, problem solving, consultancy and team management.
Subject Code | Subject (core courses) |
305RM | Introduction to Retailing |
306RM | Retail Stores & Operation Management |
Elective Courses | |
307RM | Retail Planning |
308RM | Warehouse Management |
309RM | Supply Chain Management |
310RM | IT for Retailing |
311RM | Food Retail Management |
312RM | Logistic and Sales Promotion |
Subject Code | Subject (core courses) |
403RM | Retail Marketing |
404RM | International Retailing |
Elective Courses | |
405RM | Retail Brand Management |
406RM | Retail Information System |
407RM | Internet Marketing |
408RM | Retail Sales Techniques& Promotions |
409RM | Retail Channels & Operations Management |
410RM | Marketing Strategy |