Digital Media & Communication Marketing (MC)

Digital Media & Communication Marketing (MC)

The world is now online. This has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. Any effective marketing campaign will include them in its strategy. This programme bridges the gap between theoretical knowledge and its practical application in the field. You will learn to harness online communication resources and develop strategies to maximum effect. Special emphasis is also placed on applying these techniques at an international level – equipping you for today’s global marketplace. The specialisation offers jobs in the fields like advertising, branding, marketing, design, film, video, photography, publishing, and television all need skilled visual and digital media professionals with managerial capabilities. These industries also offer some of the most exciting and creative employment opportunities in today’s job market