Retail Management (RM)

Retail Management (RM)

Retail Management (RM)

Developed in conjunction with experts from the retail industry. The specialization helps meet the growing demand for the professionalization of retail management by developing managers with the practical skills and intellectual ability to succeed in this fast-paced and global industry. The course provides a detailed knowledge of the concepts and processes involved in retailing. It covers both theoretical and practical approaches relevant to best practice in the international retail business.
Areas covered in specialization include retail strategy and internationalisation, retail marketing and branding, customer experience and consumer psychology, buying and supply chain logistics, retail technology, innovation and creativity, and retail consultancy. In addition, you will learn important business skills such as budgeting, problem solving, consultancy and team management.

Subject Code Subject (core courses)
305RM Introduction to Retailing
306RM Retail Stores & Operation Management
Elective Courses
307RM Retail Planning
308RM Warehouse Management
309RM Supply Chain Management
310RM IT for Retailing
311RM Food Retail Management
312RM Logistic and Sales Promotion
Subject Code Subject (core courses)
403RM Retail Marketing
404RM International Retailing
Elective Courses
405RM Retail Brand Management
406RM Retail Information System
407RM Internet Marketing
408RM Retail Sales Techniques& Promotions
409RM Retail Channels & Operations Management
410RM Marketing Strategy

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