The marketing specialization at Zeal Institute of Management and Computer Application (ZIMCA), is designed for students who wish to be skilled across the wide range of marketing activities. Courses in the curriculum range from those at the level of marketing strategy and pricing strategy to courses such as marketing research and advertising management. The diversity of the offerings allows students to learn innovative concepts and to tailor their program to their specific career plans. Students electing the marketing specialization take jobs across the broad spectrum of business.