Digital Media & Communication Marketing (MC)

Digital Media & Communication Marketing (MC)

Digital Media & Communication Marketing (MC)

The world is now online. This has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. Any effective marketing campaign will include them in its strategy. This programme bridges the gap between theoretical knowledge and its practical application in the field. You will learn to harness online communication resources and develop strategies to maximum effect. Special emphasis is also placed on applying these techniques at an international level – equipping you for today’s global marketplace. The specialisation offers jobs in the fields like advertising, branding, marketing, design, film, video, photography, publishing, and television all need skilled visual and digital media professionals with managerial capabilities. These industries also offer some of the most exciting and creative employment opportunities in today’s job market

Subject Code Subject (core courses)
304MC Digital Media Marketing
305MC Advertising Management
Elective Courses
306MC Media laws and Ethics
307MC Communication Research
308MC Corporate Communication
309MC Public Relation Lab
310MC Communication and Media Theories
311MC Print Journalism
312MC Designing Principles and Visual Culture
313MC Broadcast Journalism
314MC Corporate Communications and Public Relations
Subject Code Subject (core courses)
403MC Social Marketing
404MC Integrated Marketing Communication
Elective Courses
405MC Ebusiness
406MC Event Management
407MC New Media Lab
408MC Communication and Disaster Management
409MC Theatre and Communication
410MC Communication for Special Needs
411MC Communication and The Plastic Arts
412MC Documentary
413MC Reporting and Anchoring

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