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Digital Media & Communication Marketing (MC)

Posted on July 12, 2016July 12, 2016 by anuj
0

Specialization

  • Marketing Management
  • Financial Management
  • Information Technology Management
  • Operations Management
  • International Business Management
  • Supply chain Management
  • Rural & Agribusiness Management
  • Family Business Management
  • Human Resource Management
  • Technology Management
  • Banking and Insurance Management
  • Healthcare Management
  • Entrepreneurship Development
  • Services Management
  • Retail Management
  • Digital Media & Communication Marketing
  • Tourism and Hospitality Management
  • Defence Management (DM)

Zeal Education

https://www.youtube.com/watch?v=MsyFh-CAIKI

Digital Media & Communication Marketing (MC)

The world is now online. This has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. Any effective marketing campaign will include them in its strategy. This programme bridges the gap between theoretical knowledge and its practical application in the field. You will learn to harness online communication resources and develop strategies to maximum effect. Special emphasis is also placed on applying these techniques at an international level – equipping you for today’s global marketplace. The specialisation offers jobs in the fields like advertising, branding, marketing, design, film, video, photography, publishing, and television all need skilled visual and digital media professionals with managerial capabilities. These industries also offer some of the most exciting and creative employment opportunities in today’s job market

Subject CodeSubject (core courses)
304MCDigital Media Marketing
305MCAdvertising Management
Elective Courses
306MCMedia laws and Ethics
307MCCommunication Research
308MCCorporate Communication
309MCPublic Relation Lab
310MCCommunication and Media Theories
311MCPrint Journalism
312MCDesigning Principles and Visual Culture
313MCBroadcast Journalism
314MCCorporate Communications and Public Relations
Subject CodeSubject (core courses)
403MCSocial Marketing
404MCIntegrated Marketing Communication
Elective Courses
405MCEbusiness
406MCEvent Management
407MCNew Media Lab
408MCCommunication and Disaster Management
409MCTheatre and Communication
410MCCommunication for Special Needs
411MCCommunication and The Plastic Arts
412MCDocumentary
413MCReporting and Anchoring
Zeal Institute Of Management & Computer Application
S.No. 39, Dhayari Road, Narhe, Pune, Maharashtra 411041, India
+(020) 67206041
zeal.zimca@gmail.com

Toll free: 1800 267 2667
Office Timing: Monday-Saturday 9 am to 6 pm

Career

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