Specialization
Zeal Education
Digital Media & Communication Marketing (MC)
The world is now online. This has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. Any effective marketing campaign will include them in its strategy. This programme bridges the gap between theoretical knowledge and its practical application in the field. You will learn to harness online communication resources and develop strategies to maximum effect. Special emphasis is also placed on applying these techniques at an international level – equipping you for today’s global marketplace. The specialisation offers jobs in the fields like advertising, branding, marketing, design, film, video, photography, publishing, and television all need skilled visual and digital media professionals with managerial capabilities. These industries also offer some of the most exciting and creative employment opportunities in today’s job market
| Subject Code | Subject (core courses) |
| 304MC | Digital Media Marketing |
| 305MC | Advertising Management |
| Elective Courses | |
| 306MC | Media laws and Ethics |
| 307MC | Communication Research |
| 308MC | Corporate Communication |
| 309MC | Public Relation Lab |
| 310MC | Communication and Media Theories |
| 311MC | Print Journalism |
| 312MC | Designing Principles and Visual Culture |
| 313MC | Broadcast Journalism |
| 314MC | Corporate Communications and Public Relations |
| Subject Code | Subject (core courses) |
| 403MC | Social Marketing |
| 404MC | Integrated Marketing Communication |
| Elective Courses | |
| 405MC | Ebusiness |
| 406MC | Event Management |
| 407MC | New Media Lab |
| 408MC | Communication and Disaster Management |
| 409MC | Theatre and Communication |
| 410MC | Communication for Special Needs |
| 411MC | Communication and The Plastic Arts |
| 412MC | Documentary |
| 413MC | Reporting and Anchoring |