Specialization

The marketing specialization at Zeal Institute of Management and Computer Application (ZIMCA), is designed for students who wish to be skilled across the wide range of marketing activities. Courses in the curriculum range from those at the level of marketing strategy and pricing strategy to courses such as marketing research and advertising management. The diversity of the offerings allows students to learn innovative concepts and to tailor their program to their specific career plans. Students electing the marketing specialization take jobs across the broad spectrum of business.

Subject CodeSubject (core courses)
305MKTContemporary Marketing Research
306MKTConsumer Behavior
Elective Courses
307MKTIntegrated Marketing Communications
308MKTProduct Management
309MKTStrategic Brand Management
310MKTPersonal Selling Lab
311MKTQualitative Marketing Research
312MKTCustomer Relationship Management
313MKTMarketing and the Law
314MKTFinance for Marketing Professionals
315MKTMarketing of Financial Services  – I
316MKTTourism Marketing
317MKTAgricultural Marketing
318MKTBusiness to Business Marketing
Subject CodeSubject (core courses)
403MKTServices Marketing
404MKTSales and Distribution Management
Elective Courses
405MKTRetail Marketing
406MKTRural Marketing
407MKTService Operations Management
408MKTInternational Marketing
409MKTExport Documentation & Procedures
410MKTMarketing Strategy
411MKTMarketing Decision Models
412MKTMarketing of High Technology Products
413MKTE-Marketing and analytics
414MKTMarketing to Emerging Markets & Bottom of the Pyramid
415MKTMarketing of Financial Services – II
416MKTCross Cultural Relationship Marketing