Marketing Management

Marketing Management

The marketing specialization at Zeal Institute of Management and Computer Application (ZIMCA), is designed for students who wish to be skilled across the wide range of marketing activities. Courses in the curriculum range from those at the level of marketing strategy and pricing strategy to courses such as marketing research and advertising management. The diversity of the offerings allows students to learn innovative concepts and to tailor their program to their specific career plans. Students electing the marketing specialization take jobs across the broad spectrum of business.

Subject Code Subject (core courses)
305MKT Contemporary Marketing Research
306MKT Consumer Behavior
Elective Courses
307MKT Integrated Marketing Communications
308MKT Product Management
309MKT Strategic Brand Management
310MKT Personal Selling Lab
311MKT Qualitative Marketing Research
312MKT Customer Relationship Management
313MKT Marketing and the Law
314MKT Finance for Marketing Professionals
315MKT Marketing of Financial Services  – I
316MKT Tourism Marketing
317MKT Agricultural Marketing
318MKT Business to Business Marketing
Subject Code Subject (core courses)
403MKT Services Marketing
404MKT Sales and Distribution Management
Elective Courses
405MKT Retail Marketing
406MKT Rural Marketing
407MKT Service Operations Management
408MKT International Marketing
409MKT Export Documentation & Procedures
410MKT Marketing Strategy
411MKT Marketing Decision Models
412MKT Marketing of High Technology Products
413MKT E-Marketing and analytics
414MKT Marketing to Emerging Markets & Bottom of the Pyramid
415MKT Marketing of Financial Services – II
416MKT Cross Cultural Relationship Marketing
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