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Defence Management (DM)

Defence Management (DM)

For accelerated career advancement within defence, studying this specialisation will equip you to lead and influence the development of organisations in a rapidly evolving sector. This Specialisation is designed for military officers, civil service personnel and defence industry executives looking to contribute more effectively towards future military initiatives. Created specifically for the defence community, the MBA (Defence) programme is not just about improving your skills and techniques in general management. We build confidence, emotional intelligence, decision-making and team-working qualities that make for inspirational leaders.

Subject Code Subject (core courses)
305DFM Evolution of Strategic Thought of Defense
306DFM Strategic Defense Management
Elective Courses
307DFM Legal aspects of Security & Defense Management
308DFM Defense–Marketing  Management I
309DFM Defense Acquisition Planning Procedure
310DFM Defense Manpower Management I
311DFM Defense Information System Management
312DFM Defense Operation Management – I
313DFM Defense Supply Chain Management – I
314DFM Negotiating in Business & Organization
315DFM International Business Economics – I
316DFM Export Documentation & Procedure
317DFM Defense Mechanism of India
Subject Code Subject (core courses)
403DFM Defense Economics
404DFM National Power and Defense Policy
Elective Courses
405DFM Defense – Marketing  Management II
406DFM Economics of Organizations & Strategy
407DFM Defense – Manpower Management II
408DFM Defense –Enterprise Resource Planning
409DFM Cyber Laws
410DFM Defense Quality Management

Standards

411DFM Supply Chain Management –II
412DFM Defense Procurement Procedure
413DFM Managing Strategic Innovations – Defense Management
414DFM International Business Economics – II
415DFM International  Law

Tourism and Hospitality Management (THM)

Tourism and Hospitality Management (THM)

This specialized training will allow you to move up quickly in the hospitality and tourism industry. This program will give you the managerial, communication and leadership skills essential to your success. This course provides an opportunity for you to develop skills in event and tourism management. It focuses on the key event practices and principles to give you an understanding of how events are planned and developed, how to design techniques used to create event experiences. You will learn how to plan and manage events at community, national and international levels in areas such as exhibitions, brand experiences, sports awards, ceremonies, festivals, weddings and conferences. To complement the events modules, you will also study tourism modules, which will help you to apply event management principles to tourism related events, and to understand the role that events play in developing tourism destinations. In addition, you will study essential business modules that will provide you with an understanding of areas such as managing people, project management, sales and marketing and accounting.

Subject Code Subject (core courses)
305THM Fundamentals of Hospitality Management
306THM Tourism and Travel Management
Elective Courses
307THM Hospitality and Tourism Laws
308THM Financial Management for Hospitality Management
309THM Accounting for Hospitality Management
310THM Information and Communication Technology for Hospitality
311THM Services Management
312THM Accommodation Management
313THM Facilities and Securities Management
314THM Culture and Ethics Management
Subject Code Subject (core courses)
403THM Strategic Hospitality Management
404THM Tourism Planning and Development
Elective Courses
405THM Hotel Administration Management
406THM Data Analytics Lab
407THM Economic Analysis for Services
408THM Event Management
409THM Logistics and Supply Chain Management
410THM Food and Beverages Management
411THM Professional Skills Development Lab
412THM Statistics for Hospitality and Tourism

Digital Media & Communication Marketing (MC)

Digital Media & Communication Marketing (MC)

The world is now online. This has made digital marketing channels and social media the most widespread, interactive and essential of all modern marketing tools. Any effective marketing campaign will include them in its strategy. This programme bridges the gap between theoretical knowledge and its practical application in the field. You will learn to harness online communication resources and develop strategies to maximum effect. Special emphasis is also placed on applying these techniques at an international level – equipping you for today’s global marketplace. The specialisation offers jobs in the fields like advertising, branding, marketing, design, film, video, photography, publishing, and television all need skilled visual and digital media professionals with managerial capabilities. These industries also offer some of the most exciting and creative employment opportunities in today’s job market

Subject Code Subject (core courses)
304MC Digital Media Marketing
305MC Advertising Management
Elective Courses
306MC Media laws and Ethics
307MC Communication Research
308MC Corporate Communication
309MC Public Relation Lab
310MC Communication and Media Theories
311MC Print Journalism
312MC Designing Principles and Visual Culture
313MC Broadcast Journalism
314MC Corporate Communications and Public Relations
Subject Code Subject (core courses)
403MC Social Marketing
404MC Integrated Marketing Communication
Elective Courses
405MC Ebusiness
406MC Event Management
407MC New Media Lab
408MC Communication and Disaster Management
409MC Theatre and Communication
410MC Communication for Special Needs
411MC Communication and The Plastic Arts
412MC Documentary
413MC Reporting and Anchoring

Retail Management (RM)

Retail Management (RM)

Developed in conjunction with experts from the retail industry. The specialization helps meet the growing demand for the professionalization of retail management by developing managers with the practical skills and intellectual ability to succeed in this fast-paced and global industry. The course provides a detailed knowledge of the concepts and processes involved in retailing. It covers both theoretical and practical approaches relevant to best practice in the international retail business.
Areas covered in specialization include retail strategy and internationalisation, retail marketing and branding, customer experience and consumer psychology, buying and supply chain logistics, retail technology, innovation and creativity, and retail consultancy. In addition, you will learn important business skills such as budgeting, problem solving, consultancy and team management.

Subject Code Subject (core courses)
305RM Introduction to Retailing
306RM Retail Stores & Operation Management
Elective Courses
307RM Retail Planning
308RM Warehouse Management
309RM Supply Chain Management
310RM IT for Retailing
311RM Food Retail Management
312RM Logistic and Sales Promotion
Subject Code Subject (core courses)
403RM Retail Marketing
404RM International Retailing
Elective Courses
405RM Retail Brand Management
406RM Retail Information System
407RM Internet Marketing
408RM Retail Sales Techniques& Promotions
409RM Retail Channels & Operations Management
410RM Marketing Strategy

Services Management (SM)

Services Management (SM)

The intent of the service management specialization is to provide students with an understanding of the analysis, decision making and implementation issues of managing the operational aspects of a service. There must be a strategy for providing service, which matches the target market with the strengths of the Service Company. Decisions such as location, layout, capacity, inventory, distribution and quality assurance must be in place. The course will have a comprehensive and systematic coverage of service operations.

Subject Code Subject (core courses)
305SER Services Business Management
306SER Services Performance Management
Elective Courses
307SER Project Management
308SER Relationship Management
309SER Service Integrated Management
310SER Lab Services Value Chain Management
311SER Service Technology Lab
312SER Service Leadership Lab
313SER IT enabled Services Management
Subject Code Subject (core courses)
403SER Strategic Service Management
404SER Management of Business Services
Elective Courses
405SER Global Scenario in Services
406SER Corporate Governance & Legal Framework
407SER Computer Application in SM
408SER Services Operations Management
409SER Service Excellence
410SER

Documentation Management in Services

Entrepreneurship Development (ED)

Entrepreneurship Development (ED)

Preparing graduates for a wide spectrum of career opportunities such as starting your own business, developing business start-ups and consulting on innovation
The specialization aims to develop your entrepreneurial flair within the context of a well-rounded business management education. This programme is for you if you’re:
• an experienced manager who wants to develop entrepreneurial skills
• a seasoned entrepreneur looking to improve managerial skills
• a public sector professional with responsibility for organisational or career change
• a social entrepreneur

Subject Code Subject (core courses)
305ED Change, Creativity, Innovation and Entrepreneurship
306ED Finance for Entrepreneurs
Elective Courses
307ED Women Entrepreneurship
308ED Managing Inventory
309ED Planning for Operational Efficiency
310ED Manufacturing Resource Planning
311ED Legal Compliances for Entrepreneurs
312ED Managing Entrepreneurial Profile
313ED Quality Management System
314ED Microfinance
315ED IT for Entrepreneurs
316ED Supply Chain Management
317ED Using Excel for Business Intelligence
318ED Leadership  Skills for Entrepreneurs
Subject Code Subject (core courses)
403ED Social Entrepreneurship
404ED Investing in Science & Technology
Elective Courses
406ED Digital Entrepreneurship
407ED Understanding Logistics for International Business
408ED Legal Issues in International Business
409ED International Marketing
410ED Avenues for Entrepreneurs
411ED IPR Strategies
412ED Managing for Growth
413ED Agri-Entreprenuership
414ED Documentation for  International Business
415ED Marketing to Emerging Markets & Bottom of the Pyramid
416ED Project Management & Feasibility Analysis
417ED Corporate Entrepreneurship

Healthcare Management (HM)

Healthcare Management (HM)

Healthcare is expected to be the next sunrise sector, with massive opportunities and scope for growth, much like the IT industry in the 1990s. In addition, unlike any other industry, healthcare has been and will remain of permanent national and global importance. While doctors are key to the sector, professional managers play an equally significant role in many ways: in ensuring hospitals operate efficiently, making them financially sound and independent; in creating a patient-centric organization that takes care of the patient experience beyond treatment into total care. The expected rapid growth also means an abundance of opportunities and the chance for rapid advancement. This is one of the few professions where you can do societal good and make a career for yourself.

Subject Code Subject (core courses)
305HM Introduction to Healthcare Management
306HM Information Technology in Healthcare
Elective Courses
307HM Healthcare System in India – Public and Private
308HM Healthcare System in the US / UK
309HM Healthcare Data Analytics Part – I
310HM Healthcare Operations Part – I
311HM Health Insurance Industry
312HM Healthcare clinical and Non clinical services
Subject Code Subject (core courses)
403HM Introduction to Medical/ Healthcare Terminology
404HM Strategic Planning and Healthcare Management
Elective Courses
405HM Healthcare Organizational Behavior
406HM Healthcare Organizational Leadership
407HM Healthcare Operations Part – II
408HM Healthcare Data Analytics Part – II
409HM Healthcare Services
410HM

Indian Health Statistics and Information of Health in India

Banking and Insurance Management (BIM)

Banking and Insurance Management (BIM)

The Banking and insurance has a long tradition of innovation and excellence, opening its doors more than 70 years ago, and consistently ranks in the top industries in the country. MBA in Banking & Insurance Management gives you strong critical thinking and analytical skills, aided by a vast array of experiences interacting with business professionals in risk management consulting, finance, and operations. The Specialisation covers subjects such as International Banking and Insurance, Treasury Operations, Risk Management, Investment Banking, Projects and Infrastructure etc.

Subject Code Subject (core courses)
305BIM Banking Concepts and Operations
306BIM Principles and Practices of Insurance
Elective Courses
307BIM Treasury Management
308BIM Practice of Life Insurance
309BIM Retail & Universal Banking
310BIM Practice of General Insurance
311BIM E- Banking
312BIM Financial Inclusion
313BIM Corporate Insurance Management
314BIM Marketing of Financial Services
315BIM Marketing of Insurance Services
316BIM Rural Banking and Micro-finance
317BIM Personal Financial Planning
318BIM Property Insurance
Subject Code Subject (core courses)
403BIM Banking  Regulations and Legal Aspects
404BIM Trends in Insurance Management
Elective Courses
405BIM Advance Technology in Banking & Insurance
406BIM Practice of Marine Insurance
407BIM Fire and Consequential Loss Insurance
408BIM Health Insurance & Medi-claim Insurance
409BIM Agricultural Insurance
410BIM Agency Management
411BIM International Banking
412BIM Vehicle Insurance
413BIM Life Insurance Products
414BIM Commercial Banking and Cooperative Banking
415BIM Central Banking
416BIM Innovations in Banking and Insurance Industry

Information Technology Management (IT)

Information Technology Management (IT)

This course exposes you to ways in which modern organizations utilize information technology (IT) strategically to enhance their competitive positions in an increasingly complex and global business environment. Technological as well as organizational and behavioural issues confronting today’s IT executive are explored, and analytical approaches to addressing these issues are developed. At Zeal Institute of Management and Computer Application (ZIMCA), you will be able to describe the evolving business and IT environments, you will use strategic information systems for planning and decision making, apply theoretical models of information systems planning and management, employ organizational IT performance measurement moreover you will be able to do valuation metrics, describe common IT governance and the management of change practices, and in addition, describe the international dimensions of information systems, and evaluate situations involving the ethical responsibilities of today’s IT professionals

Subject Code Subject (core courses)
305IT I T Management and Cyber Laws
306IT E-Business and Business Intelligence
Elective Courses
307IT Software Engineering
308IT Mobile Computing with Android
309IT RDBMS with Oracle
310IT Software Quality Assurance
311IT E-Learning
312IT Software Marketing
313IT IT for Retailing
314IT Technical Writing
Subject Code Subject (core courses)
403IT Software Project Management
404IT Enterprise Resource Planning (ERP)
Elective Courses
405IT Web Designing and Multimedia
406IT Network Technologies and Security
407IT Database Administration
408IT Software Testing
409IT Information Security and Audit
410IT Data Warehousing and Data Mining
411IT Geographical Information System
412IT E-Governance
413IT Internet Marketing
414IT Microsoft Office 2010 Lab

Operations Management (OPE)

Operations Management (OPE)

Knowledge and expertise in operations management is an important requirement of managers across all business functions and there is an increasing demand for operations management specialists in all types of organisations. At Zeal Institute of Management and Computer Application (ZIMCA), Operations Management specialization aims to develop a critical understanding of the role of operations management in relation to organisational performance and competitiveness. It will build knowledge of operations management principles and concepts, and how they can be applied, across different organisational functions including finance, sales, marketing, human resource management and design. It will also develop expertise in the use of various quality, process and supply chain management tools and techniques for analysing and improving operations in a wide range of industries including manufacturing, services, the public sector and the government sector.

Subject Code Subject (core courses)
305OPE Planning & Control of Operations
306OPE Inventory Management
Elective Courses
307OPE Productivity Management
308OPE Maintenance Management
309OPE Facilities Planning
310OPE Manufacturing Resource Planning
311OPE Technology Management
312OPE Six Sigma
313OPE Designing Operations Systems
314OPE Toyota Production System
315OPE Project Management
316OPE Theory of Constraints
Subject Code Subject (core courses)
403OPE Operations Strategy and Research
404OPE Total Quality Management
Elective Courses
405OPE Quality Management Standards
406OPE World Class Manufacturing
407OPE Business Process reengineering
408OPE Enterprise Resource Planning
409OPE Financial Perspectives in Operations Management
410OPE Service Operations Management
411OPE Business Process Management
412OPE Challenges and Opportunities in Operations Management
413OPE Lean Manufacturing