Marketing professionals are busy the entire year where they have to work on the product and make it successful. However, with the approaching of the month of December the marketing professionals get more serious and step out of their day – to – day schedule. So what is that they do? They study the market find out the loop holes and prepare a strategy for next year. If the marketing people are not aware of these things then it is not possible for them to work in the next year.
Now the question is what the topics that will be trending in 2017 in the field of marketing. After a lot of research and extensive reading these are few trends that a marketing professional should pay attention on for the year 2017. I am quite confident that concentrating on these issues and taking a right step at the right time will solve many hassles of the marketing people.
- Interactive Content:
There is no doubt that marketing has changed itself with the invasion of technology. It has turned virtual rather than conventional ways like door to door marketing. Online marketing is trending now days. However, with the increasing competition in this field the concept on adding interactive content on the website is been in fashion.
The websites are having various quizzes, surveys, info graphs etc on their websites to attract the customers. The customers go through the websites and this increases the traffic on the websites and thus helps the business houses to increase their sales.
- Influencer Marketing:
The next in thing in the market that is popular and will be trending in 2017 is influencer marketing. However, the question is what is influencer marketing?
The business houses rather than going directly to the customers make arrangements with such a person who is having influence on the people. You promote your idea through a message which will be delivered by the influencer to the people. Such campaigns go hand in hand with content marketing. It is expected that the influencer will spread a word through various modes of marketing.
However, influencer marketing is generally mixed with advocate marketing. The basic difference between advocate marketing and influencer marketing is, in the former you focus on your brand loyal customers and in the later reach to the maximum people to spread the awareness about your product.
- Mobile Video
Mobile is a small but mighty screen when it comes to grabbing millennial attention. New research by Google and Ipsos shows that the small screen has the potential to drive big impact: On a typical day, for those 18 to 34 year olds who own a smart phone, the smart phone reaches them more than any other device.
Innovative brands like Red Bull and Spotify have already embraced live streaming. One thing in livestreaming is most important and that is the context, the content and the quality of the matter. The videos are uploaded should be entertaining and should also serve the marketing objectives. We’re going to see a lot more live broadcasts in 2017.
- Chatter box
Chatter boxes are computer programs that carry out conversations with people using a lightweight messaging app UI, language-based rules, or artificial intelligence. Chatter boxes converse with users using natural language (either voice or text) rather than traditional website or app user interfaces.
Disney created the Officer Judy Hopps bot on Facebook Messenger to tease the audience and drum up excitement prior to the movie’s release. Instead of passively watching a movie trailer, users joined Judy on a detective hunt and experienced her interactive story firsthand. Engagement was astronomical: Users spent more than 10 minutes, on average, talking to the character, and countless users restarted the conversation to replay a different scenario.
Chatter boxes give personalization opportunities to the customers.
- Virtual and Augmented Reality
One of 2016’s biggest highlights was watching a screen-afflicted population carry their mobile devices out into the world to catch, yes, Pokemon. The biggest take away from this phenomenon was augmented reality’s ability to drive real business results. This has become a seriously viable option for marketers looking to bring the online into the real world.
- Short – lived Content
What gives Snapchat its appeal? The fact that the content disappears. Snapchat’s rampant rise in popularity did a lot more for the world of social media than just give users another platform to choose from. It showed the value of disappearing or short-lived content.
- Mobile first Strategy
The future is mobile. Internet traffic is now coming more from mobile devices than desktops. If you’re not catering your content, ads and online experience to a mobile user, then you are missing a massive opportunity. And remember: It’s not just about “optimizing” for mobile; it’s also about making sure that piece of content gets integrated with a user’s lifestyle on the go.